About Us

We're like you...we LOVE cheese! Everyone loves cheese.

But we also feel it's unfairly treated in the UK: it's usually only given centre stage at the end of a dinner party when everyone's full; in a restaurant we're frequently forced to choose between a dessert OR cheese. Well, Pong was started to stop all this nonsense and give cheese back the attention it deserves.

In the UK, cheese is consumed by more than 98% of British households and the average person eats about 10kg per year! Sounds a lot doesn't it, but the French, Italians, Greeks and Germans eat over twice as much cheese per day because they eat on more occasions e.g. breakfast.

Pong was created to bring you some of the very best cheeses produced by the leading independent and artisan producers in the UK, complemented with some classics from Europe. Each cheese is a little masterpiece of taste and texture and in most cases has a unique and highly skilled process behind its production. From the bizarre looking but phenomenal tasting 'Oxford Blue' to the now legendary 'Stinking Bishop', any of the cheeses available at Pong deserves centre stage.

Pong was created by two friends from Bath, the capital of the 'Napa Valley' of cheese: Somerset. One of the founders has been in Internet marketing for the last 12 years running several digital marketing agencies in London, helping brands such as Waitrose, Jamie Oliver and Oli launch into the online space; the other founder was a chef and cheese expert for over 10 years including serving the great and good in the Houses of Parliament. Their passion and commitment to the celebration of cheese feeds the content within The Big Cheese section.

Site Credits

The Pong site and shop was created by  Scend Studio

Site concept and creation: Tom Adams

Brand and graphic design: Julia Bolton

All rights reserved. Copyright Pong Cheese Ltd 2012.

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